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Video Production Case Study: Stories that Stir, Sydney Opera House Showcase

Video Production Case Study: Stories that Stir, Sydney Opera House Showcase

by Alicia Lansdown | Mar 2, 2026 | Case Studies, Content Marketing, Our Work

Botanical Content was engaged to produce a cinematic event highlights video for Stories that Stir’s flagship showcase event at the Sydney Opera House. The event featured six speakers sharing powerful personal stories centred around the theme Infinite...
AI, Smartphones & the Role of Video Production Professionals

AI, Smartphones & the Role of Video Production Professionals

by Alicia Lansdown | Jul 2, 2025 | Content Marketing, Marketing Tips, Video Marketing Tips

Where is Video Production Heading? Video is everywhere. From bite-sized TikToks filmed on iPhones to deepfake ads created entirely by AI, the landscape has shifted dramatically in the past five years. So where does that leave professional video production? Is it a...
Humanising Professional and Financial Services

Humanising Professional and Financial Services

by Alicia Lansdown | Jun 23, 2025 | Content Marketing, Marketing Tips, Video Marketing Tips

Last week I had the pleasure of being on the Business Women Australia podcast to talk about Humanising Professional and Financial Services with video production. You can watch or listen to it below.
Empower Your Sales Team with Case Study Videos: A Smarter Way to Build Trust in Financial Services & Fintech

Empower Your Sales Team with Case Study Videos: A Smarter Way to Build Trust in Financial Services & Fintech

by Alicia Lansdown | May 6, 2025 | Content Marketing, Marketing Tips, Video Marketing Tips

In the world of financial services and fintech, sales cycles are long, decisions are high-stakes, and trust is everything. Your sales team might have the right pitch, product, and process – but if potential clients can’t see the results you deliver, progress can...
Put Your Sales on Autopilot With a High-Converting Video Sales Funnel

Put Your Sales on Autopilot With a High-Converting Video Sales Funnel

by Alicia Lansdown | Apr 20, 2025 | Content Marketing, Marketing Tips, Video Marketing Tips

If you’re looking to increase conversions and sales (and who doesn’t) on autopilot, a video sales funnel is a powerful video marketing tool that does just that. Video is the most engaging form of content, and when strategically placed within a funnel can build...
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