Blog & Articles
Video Marketing | Video Production | Photography
Video Production Case Study: Stories that Stir, Sydney Opera House Showcase
Botanical Content was engaged to produce a cinematic event highlights video for Stories that Stir's flagship showcase event at the Sydney Opera House. The event featured six speakers sharing powerful personal stories centred around the theme Infinite Possibilities,...
AI, Smartphones & the Role of Video Production Professionals
Where is Video Production Heading? Video is everywhere. From bite-sized TikToks filmed on iPhones to deepfake ads created entirely by AI, the landscape has shifted dramatically in the past five years. So where does that leave professional video production? Is it a...
Humanising Professional and Financial Services
Last week I had the pleasure of being on the Business Women Australia podcast to talk about Humanising Professional and Financial Services with video production. You can watch or listen to it below.
Empower Your Sales Team with Case Study Videos: A Smarter Way to Build Trust in Financial Services & Fintech
In the world of financial services and fintech, sales cycles are long, decisions are high-stakes, and trust is everything. Your sales team might have the right pitch, product, and process - but if potential clients can’t see the results you deliver, progress can...
Put Your Sales on Autopilot With a High-Converting Video Sales Funnel
If you’re looking to increase conversions and sales (and who doesn't) on autopilot, a video sales funnel is a powerful video marketing tool that does just that. Video is the most engaging form of content, and when strategically placed within a funnel can build trust,...
Event Videography Magic: BackBone x CBD Chamber of Commerce Christmas Mixer
What an incredible evening, which we had the pleasure of capturing event videography in Sydney for! The BackBone x CBD Chamber of Commerce Christmas Mixer brought together the perfect blend of festive cheer, meaningful connections, and lively energy. Held at the CUPRA...
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