Live streaming has become a popular tool for businesses to reach and engage with customers. But with the pandemic behind us, is live streaming at events still relevant? Let’s take a closer look at how live streaming has evolved over the past year and why it’s still an important tool for businesses.

The rise of virtual events has meant that many businesses have had to pivot from in-person events to virtual ones. While this can be challenging, it also provides an opportunity for businesses to connect with customers on a more personal level. A great way to do this is through live streaming. With live streaming, you can broadcast your event or message directly to your customers in real-time, providing them with the same experience they would get if they were physically present.

Live streaming also allows you to reach a much larger audience than traditional events because anyone can join in from anywhere around the world. This means that you can reach people who might not have been able to attend your event in person due to geographical constraints or other factors. Additionally, live streamers are often able to interact with their viewers by taking questions or allowing them to comment on their streams which helps build relationships with customers and foster engagement.

Live streaming also provides valuable data that can help you understand how people are engaging with your content, which can be especially useful when it comes time to analyze ROI (return on investment). This data can help inform future marketing plans and help refine current strategies.

While in-person events are back, live streaming is still very much alive and well – it just looks a bit different than it used to! With live streaming, we can reach a bigger audience and continue engaging with our customers. Live streaming is proving itself as a great tool for businesses looking for ways to stay connected with their audiences without the cost of running in-person events. With its ability to reach a wide range of potential customers and provide valuable insights into customer engagement, there’s no doubt that live streaming will remain an essential part of doing business in many years to come.

Interested in adding live streaming to your next events? Connect with us to uncover how live streaming can help expand your reach in 2023. With our live streaming partners Co-Produce, your live events and marketing activations can be seamlessly produced from conception to launch.