If you’re a business owner or marketer looking to stay ahead of the curve, you’ve probably been wondering what video marketing trends will be popular in 2023. With the ever-changing digital landscape, it can be difficult to keep up with the latest trends. However, understanding these trends is key if you want to stand out from your competition. Let’s take a look at what we can expect from video marketing in 2023!

Augmented Reality (AR) Experiences

Augmented Reality (AR) is an immersive technology that overlays digital elements onto real-world settings and environments. For businesses, this means creating interactive experiences for customers that are tailored to their needs and interests. Businesses should consider using AR experiences to engage with customers more effectively and create more unique experiences for them.

Live Streaming

In 2023, live streaming will become even more popular as businesses use it to connect with their target audiences in real-time. Live streaming allows companies to interact with their customers on a personal level while also showcasing their products or services in action. This type of content has been proven to drive engagement and improve brand awareness.

Interactive Content

Interactive content is becoming increasingly popular for businesses looking for ways to engage with their target audience on social media platforms like YouTube and Instagram. Interactive content can include polls, quizzes, surveys and other types of content that encourages users to interact with your brand directly. This type of content can help increase user engagement by making it easy for them to provide feedback or participate in conversations about your product or service offerings.

Video marketing has come a long way since its inception and is only going to get bigger in 2023. If you want your business to stand out from the competition, it’s important that you stay up-to-date with the latest trends in video marketing so you can take advantage of them before they become mainstream. By keeping an eye out for augmented reality experiences, live streaming opportunities, and interactive content formats such as polls and surveys – you can ensure your business stands out from the crowd!

Get in touch to see what video marketing we can create for your business to help your business stand out in 2023.