About Botanical Content
We are a Sydney based visual content marketing agency that helps small and medium sized businesses attract new clients, convert leads and increase revenue.
We have a background in web technology, marketing, automation and content creation.
Our mission is to help businesses great visual content to help achieve their businesses goals.
It all began over a few gins at a women’s networking event in Sydney between two friends with marketing backgrounds – one with additional photography and videography skills, and the other with copywriting and journalism background.
With the botanicals of the gin flowing, we both felt the connection between the botanicals and nature, and the how content and marketing is quite organic in nature too…
…but so many brands were either missing the mark or not getting the results they hoped for.
So we started Botanical Content.
The business launched during the COVID-19 pandemic, to help businesses stay relevant and stay top of mind, through the creation of visual content backed with the right strategy and tools to do so.
MEET THE TEAM
Founder & Creative Director
For the past 15 years Alicia has worked in web technology, photography, marketing and video production. She completed formal studies in photography in 2007, and initially started a Bachelor Degree of Business, Major in Marketing in 2013 to help promote herself as a photographer, but fell in love with mixing technology, marketing and creativity together to help business expand their reach and grow their revenue.
Content creation, web development and marketing automation has been the backbone of marketing strategies she have employed throughout her career, to which she has have had great success helping clients more than double their business in 12 months, increase website traffic and fill events and retreats.
Copywriter & Journalist
Bronwen is an exceptional copywriter and qualified journalist, with a Bachelor of Communications (Journalism) with Distinction from RMIT University in Melbourne, and over a decade of experience in marketing, copywriting and journalism.
She has worked for Australia’s national tourism agency, Tourism Australia, for B2B industry media, events media, the education sector in the United Kingdom and for one of Australia’s major sporting events, the Australian Open tennis Grand Slam.
She has also worked on community radio, written marketing plans for awards programs and award submissions, developed video scripts, and proofread strategic documents.